创意概念

Creative Concept

艺术家

Artist

项目介绍

Project Introduction

骏马精神：群体力量·奋力拼搏·上升进取。针对中竣的周年视频中一闪而过的奔马造型所延伸的概念，颜色也参考了宣传片中的奔马，不尽是单一色彩的构成，因此颜色的处理上也突破原有的感觉，尝试了不一样的感觉。设计方向不仅仅是奔马的概念，还是拥有领头马。头马跃起回首嘶鸣，是一种领导者的姿态。

Horse spirit: group strength, hard work and enterprising. In view of the concpet extended by the galloping horse modeling in Zhongjun’s anniversary video, the color also refer to the galloping horse in the promotional film, which is not only the composition of a single color, so the color processing also breaks through the original feeling and tries a different feeling. The design direction is not only the concept of galloping horse but also has a leading horse. The head horse leaps and looks back, which is a leader's gesture.

视觉效果

Visual Effects

最终呈现

Final Presentation